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Some periodical publishers do not have advertisement sales staffs and instead rely on independent representatives work with advertisers for them. These publisher representatives act as a liaison between publishers and advertisers. Some publisher representatives work with just one publisher of magazines. Some publisher representatives work with several publishers of periodicals. Often publishers who publish small and niche magazines, newsletters and other kinds of periodicals use publisher's representatives. Publisher representatives work to sell advertising space in the periodicals of the publisher who hired them. Publisher representatives seek out those businesses that would benefit from advertising in the publisher's magazines, newsletters and periodicals.
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